Welcome to Beautiful, Smart, Confident

By Justine, 1 October, 2025
Polaroids of Justine scattered on a table

Beautiful, Smart, Confident started years ago as a small Facebook project. It was a place where I shared things I was reading, learning, and trying out. At the time, it was about female life, confidence, creativity, and the little practices that make us feel more ourselves.

Since then, my life has shifted. I’ve co-built a digital agency, grown food on my allotment, raised chickens, started to renovate my first home, given talks, and learned a lot about resilience through living with Crohn’s disease and other life events - remember that pandemic?! Through it all, the same themes keep coming back to me:

Beautiful in the rituals that ground us, the self-care that restores us, and the ways we connect with nature and creativity.

Smart in the ideas, tools, and insights that help us grow and live more fully.

Confident in the stories we tell, the resilience we build, and the courage to lift each other up.

This site is where those three threads come together. It’s not polished or perfect, it’s human it's me! It’s where I share reflections from the garden, from books, from talks, from everyday life. Some posts will be short and simple; others will go deeper.

Why now? Because I believe we need more spaces where we can pause, reflect, and cheer each other on. Where we don’t just chase productivity, but value rest, growth, and gratitude.

So this is me, starting again. A fresh season for Beautiful, Smart, Confident. I’ll be writing about everything from confidence tricks and mental health, to gardening metaphors, seasonal rituals, and the books that shape me.

If you’re here, I hope you find something that makes you feel a little more beautiful, a little smarter, or a little more confident. Or maybe all three.

Here’s to growing through every season,  
Justine

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